Know where every rupee goes.
Margin AI connects GMV, cancellations, COGS, discounts, shipping and ad spend to reveal contribution margin—not vanity revenue.
One operating system for profit, growth, inventory, cash and compliance—powered by AI agents that understand your business and act within your guardrails.

Connect the tools already running your business
Every D2C team has data. The hard part is turning it into the right action—before cash, margin or customer trust leaks away.
See how the operating loop worksafter your historical sync completes
shared across every specialist agent
Specialist agents work from shared data, your Brand Brain, and one audit trail—so decisions get smarter across every function.
Margin AI connects GMV, cancellations, COGS, discounts, shipping and ad spend to reveal contribution margin—not vanity revenue.
Predict stockouts, generate purchase-order proposals, receive inventory and keep vendors, documents and order details in one operating layer.
See campaign pacing, wasted spend, creative fatigue, cohorts, LTV:CAC and coupon leakage across Meta and Google.
Score COD orders, recover NDRs, monitor GST readiness and run DPDP consent and rights workflows with a complete audit trail.
Ciruss agents continuously monitor the signals that matter, explain their reasoning and predict the outcome before any action is taken.
Connect commerce, payments, shipping, advertising, marketplaces, accounting, messaging and GSTN.
Give agents your economics, constraints, policies, tone and priorities—then enrich them with live data.
Agents surface the highest-value work while humans remain in control of every decision.
Reasoning, approvals and results feed one reusable system of context.
Operator turns natural language into analysis, proposed actions and reusable operating views—without losing the context behind the answer.
Three coordinated changes across marketing, pricing and risk.
Give agents room to work without giving up control. Every action is bounded by modes, guardrails and a complete audit trail.
Explore trust & safetyStart with the daily brief, then move from insight to action without rebuilding context in another tool.
Home dashboard
Daily brief
Action queue
Operator chat
Saved views
Custom dashboards
Inventory
Supply chain
Orders
Customers
Documents
Returns analytics
Orchestrator
Margin AI
Pricing AI
Marketing AI
RTO Shield
GST agent
Email campaigns
Audience segments
Automation flows
Templates
Asset manager
Sending domains
Brand Brain
Agent modes
Guardrails
Audit log
Emergency controls
Team access
Storefronts
Payments
Shipping
Marketplaces
Advertising
GSTN
Still evaluating? Talk directly with our team
Ciruss OS is an AI operating system for Indian D2C brands. It unifies commerce data, business context and specialised AI agents so teams can understand performance, propose actions and execute approved operational work from one place.
Only if you choose. Every agent can run in Suggest, Approve or Autopilot mode. Guardrails add value caps, frequency limits, confidence thresholds and always-allow or never-allow rules.
Ciruss connects storefronts, marketplaces, payment gateways, shipping platforms, advertising accounts, messaging tools, accounting systems and GSTN—with connector health and last-sync visibility built in.
Yes. Ciruss is designed around Indian D2C realities including COD and RTO, GST operations, DPDP consent, marketplace economics, WhatsApp workflows and data residency in ap-south-1.
Onboarding connects your core systems, captures your Brand Brain and completes a historical sync. Most teams can begin reviewing their first useful insights within the first day, with deeper agent recommendations improving as more context is added.
No. Ciruss is the operating layer above your stack. Your storefront, payment, shipping, marketing and accounting tools remain systems of record while Ciruss connects their data and coordinates decisions across them.
Ciruss is priced around your scale, connected systems and the agents you activate. This keeps the operating cost aligned with the value and workload Ciruss handles for your brand.
Join a focused group of D2C operators shaping the Ciruss operating system. Tell us where your business is today and what you want agents to solve first.